About Us

No Ka ʻoi

Ancient Hawaiians across the archipelago had a history of a chant that included No Ka ʻoi, a phrase that translates to "the best" or “superior" and that has always been our motto. Started by friends with a genuine interest in enjoying the life that they worked so hard to achieve. Know that when you join our Ohana (family), you are continuing a tradition of excellence that began centuries ago. 

We launched No Ka’oi Life, LLC with one goal: to redefine quality and transparency in the supplement market. While the brand Leverage is new, our people have worked behind the scenes for some of the most respected names in the industry — developing top-selling products, setting gold standards for quality control, and building customer trust through results-driven solutions. Now, we're bringing that same dedication and knowledge to our own label — creating supplements we truly believe in, and that we’re proud to stand behind. Every product we create is cruelty-free, ethically sourced, and designed for everyone, regardless of race, religion or orientation.

We may be a new name in the supplement industry, but our foundation is built on years of experience, expertise, and passion for health and wellness. Our team brings together industry veterans with decades of combined experience in product formulation, nutrition science, regulatory compliance, and brand development. Every product is crafted with purpose, backed by science, and made with premium ingredients to help our customers live healthier, stronger lives. We believe in transparency, sustainability, and inclusivity. This is just the beginning — and we’re excited to help you thrive!